Frequently Asked Questions
When done correctly, AdWords works well for nearly any agent or broker looking to drive targeted traffic to their website and increase qualified leads. It is especially effective if you syndicate your listings. While syndication offers increased visibility, ideally your website should appear before Zillow or Trulia when searching for your own listings.
A TurnKey website is required to use our SEM management services. Having all SEM clients on TurnKey websites gives us the control needed to maximize the return on an ad spend investment.
Most customers typically start out with a daily budget of $10, but our team will make a recommendation for your starting budget. We will also recommend increases or decreases in budget over time that will improve performance.
Once you sign up, our team will have a brief onboarding discussion with you to go over the process and confirm details with respect to budget, targeting, ad copy, keywords etc. We will also gain access to your AdWords account if you already have one, and answer any questions.
Our team will then create or update your AdWords account, campaigns, ad groups, keywords, ad copy, ad extensions, targeting options, etc. We will also update your analytics and conversion tracking; or, if you’re using syndication we will walk you through any needed steps.
Once the campaign is live, we will then provide regular reporting and make occasional budget recommendations based on performance.
No problem! Our team will walk you through a simple procedure to grant us access to your account (do not share your username/password with anyone).
Give our team a shot at it. AdWords is incredibly challenging. It takes a specialist that is knowledgeable about best practices and has experience in setting up and managing campaigns for results. The Agent Evolution team has over 10 years of experience managing AdWords campaigns for clients with ad spends varying from $300/month up to over $2 million/month.
Yes. Our team will set up your analytics & AdWords conversion tracking so that you can see how many qualified leads AdWords is driving compared to other marketing channels.