That’s what I thought!
So while you are readying yourself and your business for the New Year, make sure refreshing your about page is also on your task list. Here are a few tips to keep in mind:
(1) Personalize your professionalism. You don’t have to recite your accolades, but giving your potential clients insight into the benefits of working with you is always a good thing! What is your business philosophy and strategy?
What can be expected in terms of your communication, knowledge and expertise? Do you provide education to help your clients make better informed decisions? Showcase the pro you are, but do so in a way that exemplifies your own set of professional values. Example: Tony Gilbert
(2) Share and show YOUR story. What motivated you to become a real estate professional? And what motivates you to do your job well?
You don’t have to share your life story, but a bit of a back story is always interesting and helps your potential clients relate to you. Don’t be afraid to share how long you’ve lived and worked in the area you serve, or what you love most about living there. Do you have a particular interest or hobby that you’re passionate about? And if you do, share how others can learn more or get involved locally.
Also, consider adding a recent (I can’t stress that enough) photo or 2. You can include a professional photo, as well as a more candid shot. And to really standout, create a short (90 seconds or less) video to introduce yourself and your expertise. Example: Nat Ferguson
(3) Contact you how?! You’ve demonstrated you’ve got the expertise I’m looking for and you’ve hooked me with your back story…so how do I contact you? Don’t miss the opportunity to convert lurkers into listings. Make sure the best way to contact you is front and center…or at least easy to find on your about page. Be sure to include your phone number, email and links to your social profiles. Example: The Tim Wood Group
Make sure the link to your about page is visible and easy to find on the home page of your website. I suggest adding your “About” link or button to the top navigation or perhaps in the footer. But remember, not everyone scrolls down and will realize you have a link in your footer.
Alright, the New Year is just around the corner. So there’s no better time to make an “About Face”. Go on…take the content on your about page in the right direction!